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What's the Difference Between the Listing Price and the Selling Price?


If you've ever bought a house, you know the listed price isn't always the selling price. The same goes for selling a business. So, what's the difference, and how can it help you negotiate a better price?


The listing price is what the seller asks, while the selling price is what the buyer agrees to pay. Factors like overall cost, ROI, market condition, and financing ability determine a business's value. Trends in sales and profits, as well as external factors, can also impact the listing price.


Determining the right listing price can be tricky. Setting it too high or too low can deter buyers or leave money on the table. Trust the expertise of a business broker like Transworld, or use our Business Valuation Calculator to price competitively and maximize profit.


Consider tangible assets, financial statements, and research comparable businesses to assess your listing price. However, arriving at an accurate selling price requires expert guidance. Work with Transworld's business advisors to explore options and determine the best asking price.


Contact us at 469.714.4107 for a free consultation.

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